2 Years, 48% Customer Retention, and a business with proof behind it and the future ahead of it.

Most companies asking you to invest are selling you a future. We'd rather start with the past. Over two years, we've built something that works: a product people buy, come back for, and tell others about — grown debt-free, without outside money. The future ahead is what we're inviting our community to be part of. With eight days left on our PledgeMe campaign, we've already passed 60% of our minimum target, backed by people who saw what we'd built and wanted in.

This isn't a pre-order or a donation. Every pledge buys real equity — actual shares in Smell Hound. The proof is already on the table; the upside is what comes next.

First — what exactly is PledgeMe?

PledgeMe is one of New Zealand's most established crowdfunding platforms, built specifically to let everyday Kiwis invest in the companies and causes they believe in. Equity crowdfunding is a legally regulated way for a company to raise capital from its community rather than relying solely on banks or large private investors. In return for pledging, you receive shares — making you a genuine part-owner of the business.

It's a model built around community. Instead of a handful of institutions owning everything, a company like ours can be backed by the very people who use the product, believe in the science, and want to see a homegrown brand succeed on the world stage.

The proof behind us

This isn't an idea looking for funding. Over a two-year pilot we've generated six figures in gross sales, posted strong revenue in our last financial year, and done it all debt-free, with healthy margins. The number we're proudest of is 48% customer retention — almost half of our customers come back. In a market full of one-time purchases, that kind of loyalty is the clearest signal there is that the product genuinely works and earns its place in people's homes.

We build on patented HeiQ Chrisal Synbio® technology — prebiotics and probiotics that biologically eliminate odours and reduce allergens rather than masking them with chemicals. It's EU Ecolabel listed, FDA GRAS recognised, 100% natural and biodegradable. That's not marketing language; it's the foundation that's already delivered two years of real sales.

The future ahead

What this raise unlocks is the next stage: scaling production, growing our reach, and bringing biological odour elimination to far more homes and businesses across New Zealand and beyond. We have a proven product, a loyal customer base, and a clear path to grow — what we're opening up now is the chance for our community to own a piece of that journey, rather than watching it from the outside.

We believe the best is ahead of us, not behind. Pledging isn't about funding a need — it's about backing a business that's already shown what it can do, at the point where it's ready to do much more.

The campaign details

→  Target: $100,000 minimum, up to $150,000.

→  Share price: $1.00 per share, at a $1.2M pre-money valuation.

→  Minimum pledge: $500 — that's 500 shares, and the entry point to becoming a shareholder.

→  Reward tiers at $500, $2,500, $10,000 and $25,000 stack real backer perks on top of your equity.

→  Progress so far: over 60% of our minimum target reached, with 8 days remaining.

Why these final days matter

Crowdfunding has a momentum effect. Every pledge in these last days does more than add to the total — it signals confidence, encourages others to join, and helps carry us across the line. We're more than halfway to our minimum because of people who looked at the proof and decided to back what's next. The closer we get, the more powerful that signal becomes.

This is a chance to be early — not just to buy a product, but to own part of the company building it. A debt-free, revenue-generating New Zealand biotech, with proven technology and a loyal customer base. Founder Jaya Mangalam Gibson has spent years getting Smell Hound to this point, and the next chapter is one we genuinely want to write alongside our community.

Proof behind us, the future ahead of us — and eight days to be part of it. Pledge today and own a piece of what comes next.