About
Why Smell Hound Exists
Smell Hound started with a very real (and very familiar) problem.
Haggis — my Cairn Terrier — loves the rain. He would run outside, get completely soaked, then come back inside bringing that unmistakable “wet dog” smell with him.
No matter what I tried, the odour never truly went away.
Sprays, candles, air fresheners — they all did the same thing: temporarily masked the smell, then it returned.
I wanted something better. Something that actually solved the problem.
But it had to meet a strict standard:
- No harsh chemicals
- Safe for pets and people
- Environmentally responsible
- And most importantly — it couldn’t just cover up odours
It had to eliminate them.
When I couldn’t find anything that worked, I decided to create it.
After extensive research, I discovered breakthrough biotechnology developed in Belgium using a combination of prebiotics, probiotics, and enzymes designed to target and neutralise naturally occurring odours at their source.
That became the foundation of Smell Hound.
Today, Smell Hound is designed to do what traditional products don’t — permanently eliminate odours, not mask them.
Meet the Team
Jaya — Founder & CEO
Driven by a need for a real solution to persistent pet odours, Jaya created Smell Hound to bring a smarter, science-backed approach into everyday homes.
Haggis — Chief Smell Officer
The original inspiration behind Smell Hound. An expert in finding smells… and occasionally creating them.
Proudly Founded in New Zealand
Smell Hound was founded in New Zealand in 2022 with a simple mission:
to help people feel confident in their homes again — without relying on artificial fragrances or harsh chemicals.
For the Smell Hound Crew
Smell Hound isn’t just a product — it’s a mindset.
It’s for people who care about their space, their pets, and keeping things clean without compromise.
We created Smell Hound apparel for those who are part of the journey.
Minimal, comfortable, and built to represent the brand.